Where Athletes Become Known

LaRue: Strategic Intelligence Agent

AI-powered athlete profiling • State-first performance • 330+ $STATE holders

LaRue: Strategic Intelligence Agent

LaRue bridges the gap between cutting-edge AI and the sports world. Built to harvest real-time research, translate breakthroughs into plain language, and deliver actionable strategies to athletes, coaches, and founders.Powered by athlete.md — the file that tells AI who you are as a competitor.


The Athlete.md System

Every LLM starts from zero. It doesn't know your sport, your pressure patterns, what you need before a big game. Without context, it gives generic answers.We built athlete.md to fix that — a living file that tells AI who you are as a competitor. KNWN.TO is where athletes become known: by AI, by coaches, by the game itself.

$STATE — The Unit of Readiness

Named after our core methodology: state-first performance. Before talent, before effort — what matters is your readiness state. The token is named after the thing the whole system is built to measure.


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